Stark St. is a modern building materials manufacturer with a rich heritage. This video tells about the history behind the brand and communicates its philosophy as well as the mission statement.
This piece was meant to be used mostly in public relations so the main goal here was to improve brand awareness. We wanted to achieve a warm hand-crafted feel, so it was obvious to use the cardboard box as a main visual metaphor. Also, a live-action video background adds another level of depth and emphasizes the overall tone of the narrative.