Passfolio is a way for investors in more than 170 countries to invest in cryptocurrencies and US stocks with low minimums and commission fees*. It helps people to invest using their phones, providing access to handful of U.S. assets and cryptocurrencies, so they have the option to diversify their portfolios and break through borders and previous barriers.
We created a series of promotional videos that describe the benefits of each part of the platform.
The first video, focused on the cryptocurrency product, targets a Latin audience, so it was a must for us to add some of their local culture to the piece. Fast-paced flow, hard-hitting transitions, and percussion-heavy music - all of those elements formed a narrative that resembles a football chant which strongly resonates with the Latin culture.
The second video, on the other hand, is a bit more elegant and calm. As it tells about US stocks, it was obvious to incorporate the style that strongly resembles Wall Street and other characteristics of the capitalist world. Smooth flow, jazzy rhythms and a little flavor of the financial market - mix it all together and, suddenly, you feel like a broker from those famous movies.